Big Changes in Store for the 2011 Ford Explorer

2011 Ford Explorer – Ford Motor Company will be making a number of changes to their Ford Explorer SUV that many would not have seen coming few short years ago. The company had previously marketed the car as an off road vehicle, but studies suggest that a vast majority of owners use the car as a simple transportation vehicle, and may also use the vehicle for basic hauling tasks like picking up the groceries.

In one study, a Ford representative claims that the company surveyed Explorer owners recently, and when asked if they needed the ability to take the car off road, nearly all of those surveyed said ‘yes.’ However, upon further investigation, they found out that nearly 75% of owners never took the vehicle off road during the period that they owned it. Those numbers say a lot about what owners are actually looking for in an SUV, but also says a lot about what owners think they might need.