All-New Ford Fiesta

# All-new Fiesta developed in Europe for customers around the world
# Extends core Fiesta values of style, efficiency and value for money
# Dramatic exterior design and exciting interior styling, with high quality materials and bold use of colours
# Excellent driving quality blends sporty, confident handling with sophisticated ride
# Specially-tuned Electric Power Assist Steering offers low-speed steering ease with more direct driver feedback at higher speeds
# All-new Fiesta Zetec S model available from launch for driving enthusiasts
# Two all-new engines: ultra-low CO2 Fiesta ECOnetic, with target emissions of just 99 g/km, plus top-of-the-range 120PS 1.6-litre Duratec Ti-VCT petrol unit
# Robust safety performance, with over 55 per cent of body structure made of high-strength steels
# Approximately 40 kilogrammes lighter than previous Fiesta, contributing to improved fuel economy and CO2 emissions
# Stiffer body structure and reduced vehicle weight delivers ‘light-yet-solid’ driving feel
# Intelligent Protection System with standard knee airbag – first in a Ford small car – and head-and-thorax side airbags, with optional safety curtain airbags plus an array of pedestrian protection features
# ‘Big car’ convenience features brought to small car segment, include Ford EasyFuel capless refuelling, keyless entry and ‘Ford Power’ start button
# Mobile phone-inspired entertainment system, plus sophisticated Human Machine Interface
# Maximum driver comfort with improved seating and reach and rake steering wheel adjustment
# Wide choice of series – Studio, Style, Style Plus, Zetec, Zetec S, Titanium – to suit all customer requirements, from sporty to sophisticated, affordable to luxury
# High level of standard equipment in all models includes power door mirrors
# All powertrains new or enhanced for greater efficiency across the range
# Projected annual reduction in CO2 emissions in Europe of over 11,000 tonnes versus previous Fiesta
# Low overall cost-of-ownership from higher fuel efficiency, lower insurance ratings and repair costs
# Three-door and five-door models available from October 2008

Ford Fiesta Named Schottish Car Of The Year

The all-new Ford Fiesta has been named "Scottish Car of the Year 2008" at the 11th annual Association of Scottish Motoring Writers (ASMW) awards dinner in St Andrew's, Scotland.

A jury of 17 Scottish automotive journalists reviewed every new car available and, in an exhaustive selection process, short-listed eight category winners. At the ceremony, the all-new Fiesta was crowned with the prestigious award thanks to its qualities of style, dynamic driving and value for money.

This is the second successive year that the ASMW has honoured Ford with the title of Scottish Car of the Year – in 2007 the award went to the Ford Mondeo. Also this year, recognition was given to the new Ford Kuga, which collected the category award for "best 4x4 crossover" vehicle.

The awards were presented by President of the ASMW, Bill Caven, who commented: "To win the Scottish Car of the Year once is a marvellous achievement for any manufacturer. However to triumph again the following year is absolutely unbelievable.

"The all-new Ford Fiesta was simply streets ahead of everybody else when it came to offering something fresh, dynamic and value for money. Within hours of getting our first drive in the car we were all blown away by the experience.
And when you consider the high calibre of the other new models up for consideration it is a truly tremendous feat by the Blue Oval."