Ford Figo
Ford is betting a large part of its future on a revamped lineup of small cars, such as the 2010 Ford Figo. In colloquial Italian, the name means “cool.” But apart from the cute name and low price tag, the Figo won’t directly translate to boosting Ford’s small car sales in North America. That task belongs to the Ford Fiesta subcompact, which arrives this spring.
Built on the same platform as the Fiesta, the new Figo is Ford’s first small car built specifically for the needs of Indian car buyers. Compact, easy to repair and inexpensive cars make up about 70 percent of the Indian market. But until now, Ford lacked an entry-level car to compete with popular low-cost offerings from Hyundai, Maruti-Suzuki, Tata Motors and General Motors.
The Ford Ikon sedan, formerly the company’s cheapest offering in India, was simply too expensive with a base price hovering around $10,000. The 2010 Figo will be much more affordable when it goes on sale later this month. Base models start at $7,680, and customers will have the choice of either gasoline or diesel engines.
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